Building Mindful Brands from Mindful Direct. Innovation has become the watchword for success in today’s economy and one young, dynamic American is helping to reimagine commerce. Matthew Stinchcomb is vice president of values and impact at Etsy.com, an online retail platform based in Brooklyn, New York, that enables people to connect to buy and sell unique handmade crafts and vintage goods. More than 40 million people from around the world visit the Etsy site each month. “We do think in this way of interdependence,” says Stinchcomb, “We believe the community, our customers, our neighbors, our peers in the business world, our employees, our stakeholders, and the planet are all partners in this enterprise, so we need to be optimizing for all of them.” This web extra provides additional information related to an article titled, “Building Mindful Brands,” which appeared in the October 2014 issue of Mindful magazine.