Earlier this year, Warner Media and Discovery companies announced they would merge and form a single company called Warner Bros. Discovery. The company is now applying the same strategy to HBO Max and Discovery Plus streaming services. Variety reports that the merging process first happens in the US market and then heads to the international markets. The name of the merged services and pricing are still unknown. Also, both companies have different subscription tiers. There is still one year left, and more information will arrive as the process begin. The merging news comes as a part of Warner Bros. Discovery’s second quarter 2022 earnings report. As per the company report, worldwide subscription numbers for HBO, HBO Max, and Discovery Plus are now 92.1 million, which is 1.7 million more than the previous quarter.
HBO Max and Discovery Plus lend content to each other
HBO Max and Discovery Plus lend content to each other
Before the merging begins, both companies have agreed to use each other’s contents. Since August 19, you’ll find hours of content from the cable news network CNN on Discovery Plus. Also, from September 30, HBO Max will bring some Discovery Plus shows to its platform. Fixer Upper is the first show coming to HBO Max. HBO Max and Discovery Plus are young services, and their merger can help them to grow faster in both US and international markets. HBO Max was launched in May 2020 and contained original HBO cable TV films, TV shows, and Warner Bros content. Discovery Plus also launched in January 2021 and is fed from Discovery channels. As per the previous reports, Netflix will launch an ad-based tier in early 2023 that would be much cheaper to buy. Disney Plus also plans to launch a similar tier by the end of 2022. The service currently has over 137 million subscribers.
