The Fire TV Cube is also good for having Fire TV built-in. So you are able to watch all of your favorite shows on here. With Alexa built-in, you can also search for different movies and TV shows to watch on your Fire TV Cube. As well as being able to control your smart home products all with your voice. Which is pretty neat, and definitely feels like the future. The Fire TV Cube is a really great addition to any home entertainment center, especially since it does offer up Alexa baked in.