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Before we dive into that glistening tub of gel, it bears noting that for big-ticket evenings, Hollywood still, hands-down, loves a formula. Red carpet events usually bring out glitzy, feminine, tried-and-tested looks that check all the boxes of movie star glam: romantic hair, airbrushed makeup, velvet skin, a coif (usually all at once). Side-swept curls and all bouffant everything are staples for formal events—and no shade, because they are all classics for a reason—but it certainly sets the stage for more avant-garde trends like the wet waves look to shine way brighter. For the stars that dared to just slick it back and smile, the payoff was certainly immense.
The prep
We all don’t have to work backstage to know that, for the most part, studio glam is by no means real-life friendly. Most of these looks are created to achieve a certain editorial concept, or are only meant to be worn for a few hours at a time—a far cry from the usual 9-to-5 day, which has its fair share of rigors (Outside weather! Daily commute! Cocktails directly after work!). To wit: To achieve the popular wet look hairstyle that sparked the now-viral trend, TRESemmé Global Stylist Justine Marjan suggests coating locks with a hair mask to nail that signature shine in front of the camera. However, while it does impart a gleam like no other, going throughout your day wearing a product that’s meant to be rinsed off can be off-putting to some (I for one would absolutely panic if I got caught in a rain shower, or had to go to Bikram yoga directly after work.). Layering on a hair gel, or using a hair oil instead of a mask and finishing it off with a high-shine hairspray, might be a more practical choice. Ed’s note: Little tweaks, similar results!
Wet waves for evening
As far as its eveningwear clout, not many people are gutsy enough to consider a slicked-back or, gasp, gelled hairstyle “formal enough” for the red carpet. But for those of us who are a bit tired of the same old blowdried-and-curled hairdo—or have been yearning for a hipper, less traditional definition of what it meant to go “formal”—a minimalist, even gender-neutral ’90s-inspired wet waves look is a bold and refreshing statement. And in a time where we’re aching to break down all sorts of boundaries and outdated perceptions of what it meant to “be a woman,” this confident, non-traditional, barrier-breaking look just might be a step in the right direction.
